Through our storytelling labs participated in by colleagues from the various communication disciplines and the academe, narratives and platforms are developed to get personalities and institutions engaged with their respective publics and stakeholders.
Step 1. We develop the Public Relations narrative. Key elements include plot, characters, atmosphere, setting, point of view and the conflict.
Step 2. We transform the narrative into a campaign and multi-platform storytelling experience.
Step 3. We start conversations about the PR narrative through social media and word of mouth.
Step 4. We measure efficiency and effectivity through statistics, analytics, and field tests.